Vice President, Marketing – Minneapolis, Minnesota
Looking for a Vice President of Marketing who develops overall marketing strategy and works with all departments on the implementation and execution of the strategy. More specifically, the VP of Marketing is responsible for company branding, website, social media strategy, collateral materials, advertising, sponsorships and public relations. In addition, this position will provide business development support, assistance with responses to request for proposals, interview preparation and tradeshow and conference assistance.
Essential Job Functions
Serve as a key and active member of the senior management team, overseeing, leading, guiding and directing all activities of the Marketing Department.
Ensure the effective fulfillment of objectives and exercise the agility to move swiftly in relation to marketing related problems/opportunities.
Provide input to all strategic service roadmaps and all new service development projects.
Develop and execute marketing plans.
Lead the process for continuous evaluation of trends in the marketplace, including the process of obtaining and disseminating competitive intelligence across all markets.
Develop and implement effective marketing strategies; establish the measurement of marketing program effectiveness.
Manage and develop marketing team.
Develop strategy for department centered around company core values business goals, company branding, and departmental effectiveness metrics.
Required Knowledge, Skills & Abilities
Outstanding analytical skills, a high degree of intellectual curiosity and creativity, and the ability to engage with other senior leaders in addressing complex business issues.
Excellent writing skills.
Knowledgeable of web/e-marketing and social media best practices.
Experience in strategic planning and collaboration with senior leadership.
Proven record of leadership and establishing long term strategic growth initiatives.
Ability to create clear action plans.
Required Education and Work Experience
Bachelor’s degree (B.A., B.S.) in Business or equivalent in Marketing, MBA or master’s level education preferred.
10+ years of professional experience/ 5+ in a senior marketing position.
Senior leadership experience in marketing with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance.
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