Thirty-five percent of employers say they are using their company culture to promote job opportunities. Here are some tips companies can consider to stand out and boost their EVP.
Highlight your benefits: Is it clear to the average job seeker why they should work at your company? Provide compelling reasons why people should bring their talent to your company.
Present clear values: It’s hard to stand out if you don’t stand for anything. Clearly stated values create alignment and attract like-minded people.
Offer a strong mission statement: What goals does your organization want to achieve, and how do the various departments come together to achieve them?
Share your unique EVP: Celebrate the uniqueness that sets your company apart. Encourage staff to share stories and photos through social media and strive to make your EVP more than just a slogan, but rooted in your company culture.