People Networking at National Apartment Associations

Networking is an important aspect of just about any business, and if you aren’t taking advantage of it then this means that your business will not be able to grow as much as it could. Businesses must be able to grow and flourish and networking makes this a lot easier, quicker, and much more enjoyable.

It’s true that networking can be difficult, but only if you allow it to be. There are some common myths that you might have heard about networking, but if you read below you’ll find out about the true way to network.

Getting Started with Networking

Getting started with networking is actually much simpler than many people make it out to be, you don’t have to come up with some cheesy elevator pitch and you definitely don’t even need to have business cards (more on that later!).

If you want get started with networking, there are two things that you need to have:

  1. The drive and dedication to grow and expand your business.
  2. A willingness to talk to people and build relationships.

Now, it’s important that the second requirement isn’t misconstrued – many people believe that networking is similar to selling, but it’s not! All it requires is casual conversation, it can be as easy as walking up to someone in the street and having a chat about the weather.

Why You Should NOT Pass out Business Cards

Whenever you are at any sort of event that might encourage a business owner to network, you can almost guarantee that you’ll see someone handing out business cards after only a minute or two of beginning a conversation.

This is not the way to network, it will waste both your time and the other person’s time who you are “networking” with and you’d be lucky if anyone did actually contact you.

Completely forget about the business cards – you don’t need them! Instead, focus on building personal relationships with people who are involved in your industry. By doing this you are going to get the best results from your networking efforts and your business is going to grow more than you could ever imagine.

Additional Tips

Networking isn’t a mandatory requirement that every business owner has to go through (even though they should), and it shouldn’t feel this way. It’s not a competition to see who can hand out the most business cards in the evening, all you’re doing is connecting with other people in your industry, building new relationships and making new friends. It’s not difficult so don’t overcomplicate it!